As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social Media Bigfoot Spotted at a Business Near You.OK I got your attention with a tail of a Sasquatch, AKA Bigfoot buzzing through your head along with questions like does he exist etc.. Fact is I actually want to talk about social media or more directly your social media footprint.In my last article I talked about the selfish nature of social media and why people share those funny pictures and what they ate for breakfast etc… Today we will talk about how a little bit of selfish sharing of that nature can build a better brand for you and your business. Fact is we all do social media to get results.Social Media Littlefoot VS Social Media BigfootLittle Foot has spent thousands of dollars in marketing and tools to get 100,000 twitter followed and 20,000 likes to the company fan page on Facebook where they send out product updates and company events, site links etc..Bigfoot has taken a more natural approach and built relationships with followers through networking and sharing. They sponsor a page of funny fails and hilarious gags, and clips from little league games where they sponsor a team. They have a wide range of interest covered and show their employees working and giving back to the communities. The people and faces of the company are as well known as the brand.On any given day Little Foot sends a message out that will be paid attention to by a percentage of their readership. If the news media is among them it may intrigue a closer looks and may result in some media attention, or it may not. More often than not their reach will be limited to the 100,000 followers minus the number who simply ignore messages from the people they follow such as those gained in follower trades and paid to follow programs.At the same time a video of employees holding a car wash for local charity goes viral and reaches 200,000 views on YouTube. A new customer comes in and says I saw your video my friend Becky shared, or my friends are talking about your company. This is Bigfoot scoring a big win with Social Media Engagement.The difference is social media engagement.Engagement is the difference between watching a YouTube Video and watching the pre-roll advertisement. Chances are you adjust volume, or grab a drink etc.. during the commercial and then pay full attention to the video. You will have more fun watching the video even if you watch both, and if the video leaves a positive impression you are more apt to take action than you are with the advertising. Some actions are personal like checking out more info about the company that produced the video, some are more social like clicking favorite and share. The best ones are financial when you decide to buy.Engagement is about getting the attention of your followers and making them take action. Every small action like a share with their friends spreads word of your company or website. The more people who see the softer side of your business, and see the good will and fun loving nature of your company and it’s staff the better the impression will be.Bigfoot leaves a lasting impression, his actions are amplified by his following while building trust and interest. Only a few companies like Pepsi Cola, and Tide Laundry Detergent are actively using engagement marketing in an effective manner. We can all remember the cute interactive social games and e-card of XYZ-Brand. College students and other spring breakers saw Pepsi everywhere and their social media contest have impacted brand engagement as well. Tide was a huge hit with their mobile laundry centers during such major disasters as Hurricane Katrina. I mean the list goes on and on but is still only a fraction of Brands that get Social with Social Media.Fact is little foot is any brand that thinks advertising and marketing are the same beast and that more ads make for brand awareness. Big foot is branding a positive image and making life partners out of customers and prospects alike. So are you Bigfoot or Little Foot with your social media campaigns?